Each year brings with it lots of new surprises in terms of alterations, updates & improvements in the internet technology. SEO or Search Engine Optimization techniques are also rumored to experience quite a few changes in this year.
· Social Media is expected to play a very important role for SEO in 2012. Google has already announced the fact that they consider websites that use social media platforms like Twitter, Facebook, and MySpace etc. for posing links & videos to promote their websites.
· Images & Video links as well as essential transcriptions for keyword purposes would carry a lot more weightage.
· It is advised to steer clear of inadequate, weak & irrelevant web-links as they can decrease the overall weightage of your webpage on the internet. A number of SEO experts stress on including web-links of informative articles as being one of the most powerful tools for a higher Search Engine Ranking. It is also predicted that this year many SEO professionals are looking forward to experiment by associating their client’s WebPages with high-page rank links.
· Hi-Tech gadgets have made the keyword search much more complex than it was earlier. With the advent of advanced versions of smart phones and android gadgets, it is now possible for people to use the unique feature of ‘Speak to Search’ on a number of cell phones. This is precisely the reason why keywords that are used within the content posted on a website have to be in the form of short phrases & up to the mark.
SEO in 2012 is also expected to emphasize decreased volumes in keyword framing.
The most important SEO resolutions for the year 2012
Simple and Direct content has to be reflected on your webpage. No matter what product or service you are promoting through your website, it is important to ensure that the subject matter on each page is extremely informative to the reader & makes use of simple keywords that are frequently researched by most internet users.
Incorporate quality in-bound links and associate with practical/relevant outbound links. Doing so would not only increase the online visibility of your webpage but also enhance the ranking of your website on the net. Avoid using too many irrelevant inbound/outbound links as they can easily damage the reputation of your website. By associating your website through links with superior-quality & high ranked WebPages, you can easily retain a good ranking for a long time to come.
Keep your website user-friendly and stay accessible at all times. One of the main benefits of being a website which is recognized by most Search Engines is that it increases the popularity, web traffic and online visibility of your webpage. In order to maintain a constant connection with your customers it is crucial to ensure that your contact page is always updated with recent changes, if any. An efficient online accessibility will never let you lose important leads & make it easier to stay in touch with the buyers.
Be aware of changing SEO trends at all times. This will help you in renewing your SEO strategies from time to time for the betterment of your website. While doing so, always ensure to stick with quality content and ignore cheap tricks.